Araddo Herbicide

Explainer video for Araddo, ADAMA's herbicide for burndown before soybean planting, whose argument fits in one word: it “adianta” (it gets you ahead). ADAMA needed to explain this double meaning in about a minute, in time for the pre-season. We proposed a presenter on chroma key, surrounded by animated illustrations, to give the product a human face. The weeds were drawn and validated one by one by the technical team, and the script was built with ADAMA. We delivered subtitled and WhatsApp versions. The video has more than 61,000 views on ADAMA's YouTube channel.

Credits