Colossal Results Vol.01
For its 5th anniversary, Avaliare, a sports clinic in Maringá, reached an impressive number: its clients had eliminated more than 5 tons of fat. It's a fantastic number, but far too abstract. So we created a series of 15-second animated videos with humorous comparisons. In this volume, the 5 tons become an Asian elephant, 9 Swiss cows or 210 sloths per year. We used motion graphics with photo cutouts, no filming, and a voiceover that alternates between calm and fast to set the pace.
Credits
APPROVAL - BRUNO PAGAN
SCRIPT - SARAH RIBEIRO MACHADO
PRODUCTION - IRRA STUDIO
DIRECTOR - JOSÉ MARCUS UZE
ART DIRECTOR - RAFAELA ANEGAWA
2D ANIMATORS - BRENO SANTILLI E LUCAS ALVES
VOICEOVER - DIEGO CAMPOS
AUDIO SEARCH - RICARDO EMMÃ
AUDIO - MARCO TURETA