Maximum Yield Real Stories (Episode 01)

First episode, in live action, of the series “Histórias Reais de Máximo Rendimento,” by Brasmax. The brand wanted to show that behind every bag of soybeans there is a human story, with emotion and without looking like advertising. We went to Santa Bárbara do Sul (RS) to tell the story of Gelso Pezzini, who turned a childhood dream into a profession. The first-person script was adjusted with the family, and the soundtrack was composed for the series. The episode defined the language of the others, and the series totals 13 episodes and more than 1.4 million views on YouTube.

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