Coalition for the Waters

No pipes and faucets: that was the first decision for the animated explainer video of the Coalizão Pelas Águas, created by The Nature Conservancy (TNC) in 2015. The coalition was entering a new phase, with a systemic view of water and work across three biomes, and TNC wanted to explain the change in one minute, without a technical or negative tone, with partner companies as part of the solution. The scenes start in gray and gain color when the voiceover calls for action. The video was published on the eve of World Water Day and is on the Coalition's page on TNC's website.

Credits