Food Labels

Animated explainer video for Unimed Londrina that teaches how to read the nutrition facts table and values natural foods, on a topic where many people think diet and light mean sugar-free. The minute-and-a-half video came from a script IRRA rewrote in a conversational tone when the first version came out too technical, keeping the accuracy reviewed by Unimed's nutritionist. We turned the label items into characters, an idea the client adopted, and validated everything in the storyboard. Approved in its first version, the video has more than 70,000 views on Unimed Londrina's YouTube channel.

Credits