How to use the Shampoo
“How to use” live-action video for Barba de Macho's beard shampoo. It seems obvious, but many people wash their beards with hair shampoo or use the right product the wrong way. The brand needed to show the correct use quickly and with personality. We followed the series format: actor, step by step, lettering at each stage and the same opening and closing, so the three videos work together or separately. The voiceover kept the series' voice and direct tone. The video has more than 500 views on the brand's YouTube channel.
Credits
APPROVAL - Rafael Bueno
SCRipt - Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
ASSISTANT DIRECTOR - Marcela Cristina
LETTERING - Breeze Mendes
CAMERA - Lafaiete do Vale
EDITING/post - José Marcus UZe
VOICEOVER - Rodolfo Marinho
AUDIO - IRRA Studio
ACTOR - Nahem Romano