Iconic Places

The Nature Conservancy (TNC) organizes its work around the world into Iconic Places, priority regions that connect with one another. But explaining this logic to teams in several countries is hard: the concept is abstract, and each team knows only its own territory. That's how the idea of "TNC as one world" was born, guiding this animated explainer video in English for TNC's global internal use. We created illustrations without maps or local projects so the video could be used in any region. After delivery, leadership requested Portuguese and Spanish versions.

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