Help Hand Extreme

Launch video for Help Hand Extreme, a Henlau Química cream that protects the skin of the hands for up to 4 hours, launched in the middle of the pandemic. The technical message had to reach retail quickly and clearly. We wrote the script with Henlau's marketing team, reinforcing that sanitizing reduces the action of viruses and bacteria and that the cream protects for hours. Then the content became a 15-second TV spot, with the seal of the first protective cream on the market. The partnership continued, and in 2022 Henlau commissioned a series of videos.

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