Help Hand

Henlau Química had two hand-protection creams in its Help Hand line, the G3 and the Extreme, with similar packaging and distinct features. The video needed to explain the line without confusing them. We built the script with Henlau's marketing team from their feature comparison table and validated the narrative in a descriptive script and storyboard before animating. The palette came from the packaging, and in finishing we emphasized each one's color, red for the G3 and orange for the Extreme. It was the first video in a series IRRA produced for Henlau in 2022.

Credits