Maximum Yield Real Stories (Episode 07)

Live-action episode of “Histórias Reais de Máximo Rendimento,” by Brasmax, with Francisco Trein, in Mato Grosso do Sul, in 2022. The brand wanted to refresh the series without losing its identity, with an authentic testimony. In the script, we kept the grower's own terms and removed data that could give competitors an opening. The art direction got new typography, and the soundtrack became less dramatic, as Brasmax requested. We also delivered a 30-second cut for paid promotion. With more than 17,000 views, it is the most watched episode on YouTube among the nine on the website.

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