Maximum Yield Real Stories (Episode 08)
Live-action episode of “Histórias Reais de Máximo Rendimento,” by Brasmax, with Celso Polli, his wife and their three children: a story of continuity in the countryside, in Paraná, in 2023. The brand needed content for an entire Farmer's Day campaign. We filmed during the harvest and, since the farm is near Londrina, included a directed photo shoot for the campaign pieces. The same material yielded the episode, short cuts and two Shorts. The episode has more than 14,000 views on YouTube and more than 41,000 plays on Instagram, nearly three times as many.
Credits
APPROVAL - Thais Cavalari Rosa e fernanda bernardo crude tonetto
SCRipt - Sarah Ribeiro
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
art director - Breno Santilli
PHOTOGRAPHY - elizeo garcia jr
EDITING/post - Breno Santilli
VOICEOVER - nilton teixeira
COMPOSER/SOUNDTRACK - IRRA STUDIO