Maximum Yield Real Stories (Episode 09)

Live-action episode of “Histórias Reais de Máximo Rendimento,” by Brasmax, honoring women in agriculture on the International Day of Rural Women, with Maira Lelis, from Guaíra (SP), a fourth-generation farmer. The deadline was tight: film with the soybeans in the field and deliver on time. We moved up planning and pre-production to film as soon as the soybeans were in the field. For the first time in the series, the narration had a female voice. The episode has more than 15,000 views on YouTube, and the format was repeated in 2024 and 2025, with 46,000 and 308,000 views.

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