Hope Restoration & Reforestation
Final animated video in Greenpeace's series on deforestation. After four videos about forest loss, the series needed to end with a way forward: restoration. But without generic optimism, bringing concrete data. With Lasca Studio, IRRA turned area figures into visual comparisons, such as "three times the size of the United Kingdom," and used the globe as a transition between frames. The video closes with "we can regreen the earth." Published with the series in several languages, it had its reforestation segment highlighted by the Greenpeace team.
Credits
APPROVAL - Greenpeace
script/SCREENPLAY - Lasca Studio
PRODUCTION - IRRA STUDIO
DIRECTor - José Marcus UZe
ART DIRECTor - Lasca Studio
ANIMATION - José Marcus UZe, Breno Santilli, Marcela Cristina, Lucas Alves e Ricardo Emmã
AUDIO - Lasca Studio