Food Meat & Deforestation

Animated explainer video in English for Greenpeace, which needed to show, in one minute, how what goes on our plates is linked to deforestation, with figures checked by scientists. The deadline was fixed, as the video had to come out alongside the reports. IRRA built the script with Lasca Studio and Greenpeace, swapping graphics for images that sum up the idea. The static frames were approved before the animation, which uses simple movements to make reading easier without a voiceover. The series was published on Greenpeace International's Facebook and on Greenpeace Instagram profiles.

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