Strategic Planning
Frísia needed to present its strategic plan to members and employees: the values, pillars and goals of a century-old cooperative, in a few minutes, with seriousness and without heaviness. IRRA organized the strategy around a simple metaphor, the cooperative as a house, with foundation, pillars and roof. The video follows the illustration style Frísia already used. Script, storyboard, animatic and voice tests were validated with the Strategy and Innovation team before animation. The update with 2022 results has 4,800 plays on Frísia's Instagram.
Credits
APPROVAL - Willy Fernandes, Fabio Solano Baptista e Auke Dijkstra
SCRipt - Sarah Ribeiro Machado, Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
ART DIRECTor - Breeze Mendes
2d ANIMATors - Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
voiceover - Ana Paula Schneider
AUDIO - IRRA Studio