What is?

Pronta Reforma, a service of Juntos Somos Mais (Votorantim Cimentos, Gerdau and Tigre), brings building-supply stores to the major marketplaces. It already had videos for retailers and needed to speak to end consumers, who do not know the service behind the store. We wrote the script from the onboarding material and approved the voiceover before drawing. We kept the video to one minute for the Instagram feed and recommended a voice that sounded less like a salesperson and closer to the consumer. Afterward, we proposed short cuts, and two became social media clips. The client shared the video right after delivery.

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