70 years

Institutional video for Moinho Globo, which started as a small bakery in the interior of Paraná and today distributes flour in 11 states, made for the company's 70th anniversary. The challenge: telling this story without losing the family feel and the people. The script, created with Agência Egg and Moinho's marketing team, builds on the concept “grain by grain, step by step”: from wheat in the field to a family's table. We cast real employees for the factory scenes because the message was about people. Launched on YouTube and Instagram, it has more than 7,500 views.

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