Compliance
Live-action institutional video for Unimed Londrina about its compliance program, made with its own employees. Compliance usually ends up as manual text; Unimed wanted a video that felt like a commercial, showing the program in everyday life, with confidence and without bureaucracy. We started from the client's reference, with compliance signaled in the scenes, such as the Code of Conduct and the Reporting Channel. We visited the headquarters and the Urgent Care unit before filming. The film has 46,000 plays on Instagram and more than 2,400 views on YouTube.
Credits
APPROVAL - bruno petri
PRODUCTION - IRRA Studio
DIRECTor - Breno Santilli
ASSISTANT DIRECTOR - josé marcus UZe
CUSTOMER SERVICE - josé marcus UZe
PROJECT MANAGEMENT - elias arakawa
SCRIPT - Jeferson Santos
storyboard - marcela cristina
director of photography - elizeo garcia jr
gaffer - Luiz Rossi e Camila
EDITING/post production - breno santilli
casting - márcia e unimed
ACTRESS - ana letícia
HAIR/MAKEUP - naraya
voiceover - Carol Côrtes
audio - Ricardo Emmã