Biodiversity loss from land use Biodiversity loss from land use

Biodiversity loss from land use

Motion Graphics Social Media

Pilot animated video for Greenpeace's series on forests: they hold two-thirds of terrestrial biodiversity, and land conversion threatens species such as the Bornean orangutan. The brief had too much information for social media. With Lasca Studio, we defined here the style and pacing of the other four episodes: synthesizing each topic as much as possible and swapping charts for illustrations that tell the idea, validating the reading time of each frame before animating. The video was published with the series on Greenpeace International's Facebook and on Greenpeace Instagram profiles, in several languages.

Credits

APPROVAL - Greenpeace
script/SCREENPLAY - Lasca Studio
PRODUCTION - IRRA STUDIO
DIRECTor - José Marcus UZe
ART DIRECTor - Lasca Studio
ANIMATION - José Marcus UZe, Breno Santilli, Marcela Cristina, Lucas Alves e Ricardo Emmã
AUDIO - Lasca Studio

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