Biodiversity loss from land use

Forests hold two-thirds of the planet's land biodiversity, and land conversion threatens species such as the Bornean orangutan. Greenpeace's brief carried too much information for social media. This was the series pilot: with Lasca Studio, IRRA set the style and pace for the other four episodes here. The decision was to condense each topic as much as possible and replace charts with illustrations that tell the idea, validating the reading time of each frame before animation. The video was published with the series on Greenpeace International's Facebook and on Greenpeace Instagram accounts, in several languages.

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