Carbon Credit

Carbon credits have become news, but few people understand what carbon is and why it warms the planet. For the NGO The Nature Conservancy (TNC) Brasil, we produced an explainer video for YouTube that teaches the basics before the instrument: the script starts with carbon and the climate and leaves the carbon market for the end. We interwove the best moments from two experts, recorded by TNC, with illustrations and footage, and delivered a vertical cut and thumbnails. It has more than 94,000 views, the third most watched episode of the nine-video series.

Credits