How to use the Balm
“How to use” live-action video series for Barba de Macho, which sells beard cosmetics to an audience that wants results and no fuss. The balm is the product that raises the most questions: how much to use, how to apply it and when. We proposed one video per product, in the same format, to give the brand consistency on social media: actor, step by step, lettering, opening and closing with music. The three-video series was published on Barba de Macho's YouTube channel and has more than 2,600 views; the balm video has more than 1,300.
Credits
APPROVAL - Rafael Bueno
SCRipt - Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
ASSISTANT DIRECTOR - Marcela Cristina
LETTERING - Breeze Mendes
CAMERA - Lafaiete do Vale
EDITING/post - José Marcus UZe
VOICEOVER - Rodolfo Marinho
AUDIO - IRRA Studio
ACTOR - Nahem Romano