How to use the Balm
Barba de Macho sells beard care products to men who want results without fuss. The balm raises the most questions: how much to use, how to apply it, and when. We proposed the "Como usar" (How to Use) series, one video per product in the same format, to give the brand consistency on social media. We shot in live action with an actor, step by step, and created lettering, an intro and an outro with music. The three-video series was published on Barba de Macho's YouTube channel and has more than 2,600 views; the balm video has more than 1,300.
Credits
APPROVAL - Rafael Bueno
SCRipt - Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
ASSISTANT DIRECTOR - Marcela Cristina
LETTERING - Breeze Mendes
CAMERA - Lafaiete do Vale
EDITING/post - José Marcus UZe
VOICEOVER - Rodolfo Marinho
AUDIO - IRRA Studio
ACTOR - Nahem Romano