Cerrado

In the Cerrado, TNC works in the Araguaia Valley on two fronts that rarely appear together: sustainable agriculture and support for Indigenous peoples such as the Xavante and the Paresi. The video had to show this combination to a broad audience, without sounding like a report. Working with the region's specialists, we simplified the language with each round. The art direction grew out of the illustrated Araguaia map we created for the annual report. The video is on the Cerrado page of TNC's website and is the most watched in the series, with over 4,400 views.

Credits