Sustainable Production Alternatives

In the Araguaia Valley, in Mato Grosso, TNC Brasil works with farmers to show that it is possible to produce more without clearing new areas of Cerrado. The video had to speak to the farmers themselves, in a serious and approachable tone, without sounding like the city lecturing the countryside. We wrote the script from a technical study and proposed mixed media, which combines the credibility of real images with the clarity of graphics. Cerrado landscapes, Brazilian faces and an earthy palette bring the farmer closer. We also delivered a lightweight version for WhatsApp. The video is on TNC Brasil's YouTube channel.

Credits