What to do with 500 mega?

Every internet provider advertises speed, but a megabit number means nothing to someone at home. Ligue Telecom wanted a 30-second commercial that broke away from the telecom formula and would be remembered as Ligue. We changed the question: instead of "how much is 500 mega?", "what can you do with 500 mega?". The voiceover speeds up until it runs out of breath, and the breath itself becomes both joke and argument. Digital collage brought a tone new to the category. The commercial aired in six broadcast TV markets and has over 86,000 views on Ligue's YouTube channel.

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