Concrete Curing

Animated explainer video for Concrelagos, a concrete supplier from Itaperuna (RJ), to guide customers on concrete curing, an important and often neglected stage on site, for an audience that includes laypeople. We turned the company's booklet into a simple script and chose character animation to show what happens inside the concrete over time, highlighting the three curing methods and the line “Remember: concrete is not a roof!” The technical team reviewed the storyboard before animation. The video closed the series of two explainers and has more than 4,500 views on YouTube.

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