Environmental Regularization
Explainer video series for the NGO The Nature Conservancy (TNC) Brasil and the Government of Pará about CAR, PRA, PRADA, Reserva Legal and APP, acronyms that rural producers need to understand to get their land regularized on time. The challenge: clearly explaining a topic with legal consequences and leading producers to seek guidance. We turned the PRA Guide into five 1-minute videos for WhatsApp, plus a full version. The concise narration also works for radio. Together, they total more than 17,000 views on TNC Brasil's YouTube channel.
Credits
APPROVAL - Teresa Moreira e Erik Lopes
SCRipt - Sarah Ribeiro Machado
PRODUCTION - IRRA STUDIO
DIRECTor - José Marcus UZe
ART DIRECTor - Breeze Mendes
2d ANIMATors - Breno Santilli e José Marcus UZe
VOICEOVER - Luis Fernando Coas
AUDIO - Marco Tureta