Diagnostic System

How do you show software at a company with no physical office to film? For Cfaz.net, which makes cloud software for diagnostic imaging centers, we created a one-minute animated institutional video, in Portuguese and Spanish, for social media ads. We recommended motion graphics with illustration, which shows the system's workflow more clearly than live footage, without jargon. We started from the brand's orange and swapped black for two grays to avoid visual noise. We delivered both versions plus bumpers for other videos. On Cfaz's Instagram, the video has surpassed 6,300 views.

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