Be a Partner

Animated character video for the partners page of Capptan, from Maringá, which developed apps for tech companies without their own mobile team. In less than a minute, it had to show a market transformed by the smartphone and invite companies to become partners. IRRA adapted the script to the short format and created a character who reacts to each emotion in the text, because the message depended on the turn from “disastrous” to “become a partner.” The art followed the brand guide. Delivered in February 2018, the video became a reference cited by Uniware in another brief.

Credits