Rebranding

Motion graphics brand presentation video for Ligue Telecom, which was about to enter Londrina and Maringá with a new identity created by Brandigno. An identity only catches on when the team and customers understand what it says, and this one was alive, with variations a static presentation can't show. The script unfolds in three moments: the change, the process with the team and the values of the new Ligue, weaving together behind-the-scenes footage and brand animation. The video got an English-subtitled version and kicked off IRRA's partnership with Ligue.

Credits