Distance Learning Methodology
Explainer video series for Centro Universitário Integrado about its Distance Learning (EaD) methodology, aimed at current and prospective students on YouTube, where the audience is young and decides in seconds whether to keep watching. The original script was written in formal language. We understood the problem was language, not content, and revised the script to sound like a conversation, without changing its essence. We created a moodboard and characters to give the series unity.
Credits
AGENCY - Agência Tibet
APPROVAL - Centro Universitário Integrado
SCRipt - Sarah Ribeiro Machado
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
producer - Thayse Oguido
ART DIRECTor - Breeze Mendes
2d ANIMATors - Breno Santilli, Ricardo Emmã e Lucas Alves
VOICEOVER - Diego Campos
AUDIO - Marco Tureta