T.O.V Formulation
ADAMA needed an animated video to explain to growers why its exclusive T.O.V. formulation makes a difference in weed control. It's a topic born in the lab, but it only makes sense in the field. We created an animated explainer video, with its own script and visuals, about a minute and a half long, to be used at the season's herbicide events. We also made the English subtitles. The video's language became a standard: ADAMA requested other materials in the same style, and IRRA produced new versions of the series between 2024 and 2026.
Credits
APPROVAL - Amanda Meyer Guariba e Thiago Bernardo Crude
SCRipt - ADAMA e IRRA Studio
PRODUCTION - IRRA STUDIO
DIRECTION - JOSÉ MARCUS UZE
PROJECT MANAGER - Elias Arakawa
CUSTOMER SERVICE - Natália Perezin
ART DIRECTOR - Ian Gabella e Julio Sanchez
2D ANIMATORS - Breno Santilli, Marcela Cristina e Lucas Alves
CHARACTER ANIMATOR FRAME BY FRAME - Ian Gabella
VOICEOVER - Guilherme Magon
AUDIO - Ricardo Emmã