1.5º C, why?
Mixed-media animated explainer video for the NGO The Nature Conservancy (TNC) Brasil about the most cited number at climate conferences: 1.5 °C. The challenge was to explain why half a degree changes life on the planet without turning it into a physics lecture. With collage and digital painting, we took the topic off the chart and created a globe character who guides the viewer. We also delivered a vertical cut for Shorts. The video has more than 96,000 views on TNC Brasil's YouTube channel, the second most watched episode of the nine-video series, which totals more than 856,000.
Credits
APPROVAL - ERIK LOPES
SCRipt - jeferson santos
PRODUCTION - IRRA STUDIO
DIRECTION - BRENO SANTILLI
PROJECT MANAGER - ELIAS ARAKAWA
CUSTOMER SERVICE - José Marcus UZe
ART DIRECTOR - Ian Gabella, breeze mendes e duda monteiro
2D ANIMATORS - BRENO SANTILLI, lucas alves e MARCELA CRISTINA
VOICEOVER - nelson góes
AUDIO - Ricardo Emmã