Maximum Yield Real Stories (Episode 06)

Live Action Institutional

Live-action episode of “Histórias Reais de Máximo Rendimento,” by Brasmax, with Sérgio Peron, in Minas Gerais: three generations, from the grandfather who came from Italy to plant coffee to soybeans. In 2021, in the middle of the pandemic, the series needed to continue without putting anyone at risk and without losing the grower's face and emotion. We filmed with safety protocols and proposed using footage of the family without masks, since they were protected, to keep the series' standard. It was the first episode with cuts for social media and ads, and it has more than 8,100 views on YouTube.

Credits

APPROVAL - Thais Cavalari Rosa
SCRipt - Sarah Ribeiro
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
PHOTOGRAPHY - ALLAN CANTONI
EDITING/post - Breno Santilli
VOICEOVER - MÁRIO LIMA
COMPOSER/SOUNDTRACK - IRRA STUDIO

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