Institutional Services
Live-action institutional video for Unimed Londrina. The unit has a large network of its own, ranging from urgent care to vaccines and dentistry, and needed to show it in one minute with real people, legal copy and a tight deadline. IRRA built the visual script over the voiceover and cast a diverse group of actors. It filmed building facades by drone at sunrise and, in post, we added photomontage and lettering to identify each service. After the premiere, we adapted the video for the Londrina Airport panel and for OOH media. On YouTube, the video has more than 5,400 views.
Credits
ClIENT - Unimed Londrina
APproval - Bruno Petri
script - Sarah Ribeiro
production - IRRA Studio
DIREctor - José Marcus "UZe"
assistant director - Breno Santilli
1st PRODUCTION ASSISTANT - Carolina Martins
2nd PRODUCTION ASSISTANT - Rafaela Anegawa
FIGURINE / SCENERY PRODUCER - Thais Blanco
beauty - Naraya Pontes
CAMERA OPERATOR - Allan Cantoni
AERIAL IMAGES - Allan Cantoni e Elton Cantoni
LOGGER / MONTAGE / POST-PRODUCTION - Breno Santilli
PHOTO MONTAGE - Breeze Mendes
COMPOSER / SOUNDTRACK - Marco Tureta
voiceover - Haroldo Faria
CASTING agency - CDI Models
casting - Adriano Rodrigues, Irene Guelemi, José Carlos de Oliveira, Carolina Martins, Marcos Walnei, Paola Buono, Valéria Soares, Carlos Honda, Evandro de Lima e as Crianças Ryan e Thauany.