Colossal Results Vol.02

In 5 years, Avaliare's clients burned more than 40 million calories. Avaliare, a sports clinic in Maringá, wanted to turn this figure into something the public would understand right away and want to share. That's how the second animated video in the 15-second series was born, turning the figure into a concrete, humorous comparison: 221,735 ice cream cones, 21,676 jars of Nutella or 80,831 Big Macs burned by clients in 5 years. The script opens with a direct question to the viewer, and the motion graphics with photo cutouts keep continuity with vol.01 on social media.

Credits