Discover New Ingredients
Animated video series for Fable and Mane, a hair care brand based on Ayurvedic ingredients. The idea was to present three ingredients as characters for Instagram and TikTok. Since the brand was already planning new characters, the animation had to be reusable. The characters were designed by Lasca Studio, and we animated everything in high resolution, with future spin-offs in mind. We delivered three 15-second videos and one 1:30 video with the complete fable. The series opened a sequence of requests: character loops and stories about the products' arrival in France and the Middle East.
Credits
APPROVAL - ARTHUR DUARTE E NIKI MEHTA
SCRipt - LASCA STUDIO
PRODUCTION - IRRA Studio
DIRECTION - ARTHUR DUARTE
PRODUCER - José Marcus UZe
ART director - LASCA STUDIO
2d ANIMATors - Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
AUDIO - LASCA Studio