5 reasons to invest in video marketing

If you are not yet using videos in your digital marketing strategy, know that your company is being left behind and is likely missing moneymaking opportunities. You don’t believe it? Then check out this article for 5 reasons for you to invest in video marketing, as well as several statistic data.
Brazilian people love videos and during the pandemics the consumption of this kind of content has increased even more. According to research by Kantar Ibope Media, in 2020, 80% of Brazilians watched free online videos versus 65% of people from other nationalities. Besides, from 2018 to 2020, online video consumption has increased by 84% in “tupiniquim*” lands. 

*Note: tupiniquim lands is a common synonym for Brazilian territory. 

In a global context, people have also begun to watch more videos, raising the average video watching time to 18 hours per week. That value is 7.5 hours greater than in 2018, according to research by Wyzowl.
Most searched contents on internet are those not available on TV. For that reason, believe it: In a short time period, online video consumption is going to surpass traditional TV and TV is going to be used as another screen option for online content.
If you are in doubt, check out these 5 reasons for you to start using videos in your marketing strategy now!

1. THE HUMAN BRAIN PREFERS IMAGES

Our brain is visual, and for that reason it prefers image content, and if it is in video, that is even better. It is estimated that the human brain processes videos 60 thousand times faster than text. Besides, videos can explain technical and complex subjects in a much faster and dynamic way than text only.
Sebrae, for instant, decided to optimize time in their meetings, replacing long presentations with more than 100 slides by a video.

2. VIDEO MARKETING IS MORE ENGAGING THANT TEXT AND PICTURES

Video is the favorite format of social media users. Apart from creating mor proximity with who is watching, it transmits more credibility to the transmitted content.
Facebook, Twitter, LinkedIn and Instagram prefer watching video content in these platforms. It is not a coincidence that Instagram has been increasingly investing in this type of media with resources such as IGTV and Reels, for instance.
Besides, TikTok, a social network that is exclusive for video sharing, had a boom in 2020 and already counted with 32% of internet users (versus only 1.6% in the previous year).
It is also important to note the growth of vertical videos, a trend that is here to stay, mainly because most Brazilians (87%) use their smartphones to watch online videos.

3. VÍDEO AUMENTA TAXA DE ABERTURA DE E-MAILS

Using videos in your email marketing can increase opening rates by up to 71% and click rates by up to 83%, according to GetResponse. Did you know that even by using the word “video” in your email subject, opening rates may increase by up to 19% and click rates by up to 65%?

4. VIDEO MARKETING HAS BETTER ROI IN ADVERTISEMENTS

Data cited by Brewery point out that 80% of internet users remember having seen a video advertisement in the last 30 days. And most important: among these 80%, 46% have performed some action.
Besides, 52% of marketing professionals around the world nominate video as the type of content with better ROI (Return over investment) and 84% state that video aims in generating leads.

5. VIDEOS CAN IMPROVE YOUR WEBSITE RANKING ON GOOGLE

Data reported by Rock Content confirm that pages with video are 53 times more likely to be classified within the first page of Google organic search.  Google’s algorithm analyzes a series of factors to define relevance of website contents and videos contribute a lot to that.
Besides, 86% of marketing professionals state that using videos increases website viewing time by up to 83%.
Data is clear: companies need to insert videos in their marketing strategies if they do not wish to lose space to competitors. And if you need help, count on IRRA!