ADAMA Clima App

Launch video for the ADAMA Clima app, which lets growers monitor their weather station from their phone. The video, about one minute long, had to announce the app with its real features, because users check in the app what they saw in the video. We followed the reference of ADAMA Pastagem, also produced by IRRA, to unify the digital launches. Instead of static screenshots, we recorded the screens on the phone itself, and the Innovation department reviewed them screen by screen. It was released in Portuguese with English subtitles. The app has surpassed 500 downloads on Google Play.

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