Brazil's Protagonism
TNC Brasil wanted to explain on YouTube Brazil's role in the climate agenda, clearly and without jingoism, to an audience that rarely sees the country as part of the solution. The first video produced in the series, it set the visual standard for the rest. We turned the technical brief into a script and proposed a 1-minute version. Before animating, we aligned the look with a reference board. Collages and text animations highlight the role of forests in the climate. The episode launched a series that totals more than 856,000 views.
Credits
APPROVAL - ERIK LOPES
SCRipt - jeferson santos
PRODUCTION - IRRA STUDIO
DIRECTION - BRENO SANTILLI
PROJECT MANAGER - ELIAS ARAKAWA
CUSTOMER SERVICE - José Marcus UZe
ART DIRECTOR - Ian Gabella e breeze mendes
editing - BRENO SANTILLI
2D ANIMATORS - BRENO SANTILLI e MARCELA CRISTINA
VOICEOVER - bárbara lins
AUDIO - Ricardo Emmã