Atlantic Forest

TNC Brasil needed to explain, in under two minutes, what it does in each of its priority regions. In the Serra da Mantiqueira, the work is restoring the forest and protecting the watersheds that supply the cities, a technical topic. We treated the three biomes as a series, with the same narrative structure and a single voice. The art direction grew out of the illustrated maps we created for the annual report, and the soundtrack features the viola caipira (Brazilian country guitar). The video is on the Atlantic Forest page of TNC's website, next to the map, and has over 3,000 views on YouTube.

Credits