Damages from Climate Change
The climate crisis already has a cost, and it is not shared equally. TNC Brasil wanted to show on YouTube the losses caused by extreme weather events and who pays the most for them, with data and sources, without losing the audience. We built the animation around presenter Frineia Rezende, with illustrations and graphics that give shape to the numbers. Every figure was checked with the authors of the brief, and the sources went into the video description. We also delivered a cut for Shorts. The episode is part of the nine-video series that totals more than 856,000 views.
Credits
APPROVAL - ERIK LOPES
SCRipt - jeferson santos
PRODUCTION - IRRA STUDIO
DIRECTION - BRENO SANTILLI
PROJECT MANAGER - ELIAS ARAKAWA
CUSTOMER SERVICE - José Marcus UZe
ART DIRECTOR - Ian Gabella, breeze mendes e duda monteiro
editing - BRENO SANTILLI
2D ANIMATORS - BRENO SANTILLI e MARCELA CRISTINA
AUDIO - Ricardo Emmã
speaker - frineia rezende