Design Postgraduate Course – Sign Up!

Video campaign for the seven Design specialization programs at Universidade Estadual de Londrina (UEL), which needed enrollments in a short period and were speaking to an audience with a demanding eye for visual language. With the program coordinators, IRRA refined a 15- to 30-second script about not standing still in a fast-changing market and created a visual identity of its own. We delivered versions for social media and WhatsApp, updated the date with each extension and suggested testimonials from students and professors recorded on their phones, an idea that was accepted. The videos ran on the graduate program's social media from December 2018 to February 2019.

Credits