Amazon

Pará is TNC's main focus in the Amazon, with agroforestry, bioeconomy with Indigenous and riverside peoples, and sustainable cattle ranching. All of this had to be told in about a minute and a half. So we condensed the script and created an animated institutional video that became the model for the video series on the biomes. For the idea of Pará as a lighthouse, we brought three visual solutions; in the storyboard, we adjusted with the regional team how each people is portrayed, and the soundtrack features guitarrada, a style born in Pará. The video is on the Amazon page of TNC Brasil's website.

Credits