Commodities & Brands

This episode links deforestation to commodities such as beef, soy, palm oil and cocoa, and to the major brands that buy them. It is the most data-heavy video in the Greenpeace series, with figures updated until the day before delivery. IRRA, with Lasca Studio, organized the narrative into short blocks and gave extra screen time to the line "major brands are selling us deforestation." The emphasis on percentages was refined over several rounds so the numbers would jump out. The video was published with the series on Greenpeace's Facebook and Instagram.

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