From women, by women
Mixed-media animated manifesto video for Unimaterna, a program that offers training for professionals who support motherhood. The video had to move people and argue that women's choices must be respected without judgment. The goal was to address a serious topic without heaviness and help sell the courses. With Agência Intrépido, we proposed collages, typography and botanical illustrations. We made the opening slower and let the soundtrack swell only when the text gains strength. We also delivered a WhatsApp version and the frames as open files. On Unimaterna's Instagram, the video has 3,580 views.
Credits
aGENCY - aGÊNCIA INTRÉPIDO
APPROVAL - Fernando Ferreira e Indianara Silva
SCRipt - Agência Intrépido
PRODUCTION - IRRA STUDIO
DIRECTor - José Marcus UZe
ART DIRECTor - Breeze Mendes
2d ANIMATors - José Marcus UZe, Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
VOICEOVER - Carol Côrtes
AUDIO - IRRA Studio