Online Store
Animated presentation video for BichoWeb, an online store from Londrina for dogs and cats. The store needed to introduce itself to people who shop for their pets, in 30 seconds, and with the same affection as a pet parent. In a market where tone matters, the team even avoided the word “animal.” We started from the client's text and proposed a youthful, colorful look, with a hand-drawn base later digitized, to bring warmth to an online store. We validated the visual direction before finishing. Delivered in December 2018.
Credits
APPROVAL - Valeska Mello
SCRipt - Layse Moraes
PRODUCTION - IRRA STUDIO
DIRECTor - José Marcus UZe
ART DIRECTor - Rafaela Anegawa
2d ANIMATor - Breno Santilli
voiceover - Betina Belli
AUDIO - Marco Tureta