Enfrute Event
ADAMA wanted to bring growers, students and researchers to its booth at Enfrute, a fruit-growing event, with humor: the apple itself would invite the audience and tell its story, from the orchards of southern Brazil to the table. IRRA turned the team's rough draft into a script and voice-over and rewrote the text to put the apple in the spotlight. The 2D animation was delivered in versions for Facebook and WhatsApp and gained subtitled and looping versions for the booth's TV. After the fair, the client summed it up: "The video was a big hit!"
Credits
Approval - Claudia Mello
script - ADAMA
Direction - IRRA Studio
art director- Dilan Gama
lead animation - José Marcus "UZe"
voiceover - Ana Paula Schneider
audio - Marco Tureta