Sou de Algodão

The Sou de Algodão movement needed to show, in a short time, the entire journey of certified Brazilian cotton, from the field to the store rack. It's a long chain, and the video had to be understandable at events in Brazil and abroad. Based on Lasca Studio's script and illustrations, we built an animated explainer video as a single sequence shot: one camera travels through the chain without cuts. The client approved it at the first presentation. The video is still in use: it got an English version, Vietnamese subtitles and, in 2025, requests for vertical and 30-second versions.

Credits