Maximum Yield Real Stories (Episode 02)

Live-action episode of the series “Histórias Reais de Máximo Rendimento,” by Brasmax, with grower Rodrigo Ataguile, in Goiás. After the South, the series needed to prove that its story could also be told in the Cerrado, respecting each grower's way without losing unity. We filmed the family, present in much of the footage, and gave each line an image that proves it: the productivity increase appears in the field, not in machines. The episode became the voiceover reference for the following ones, and the 13-episode series totals more than 1.4 million views on YouTube.

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