Distance Learning Methodology

Centro Universitário Integrado wanted to explain its distance learning methodology to current and prospective students on YouTube, where the audience is young and decides in seconds whether to keep watching. The original text was in the institution's formal language. IRRA saw that the problem was language, not content, and revised the script to sound conversational without changing its essence. It created a moodboard and characters to give the series consistency. Moodboard and storyboard were approved without changes. The planned series had six videos, and in 2020 Integrado came back for two more.

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